|Market. Succeed. Repeat.||Can you measure the progress of your online campaigns in finite numbers?
What percentage of your website traffic is converted into sales? What is your
cost-per-conversion rate? If you don’t already know the answers to these
questions, don’t worry—you will.
Digital Marketing strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.
|Here's what some of the marketing heavy weights have to say about the book...
“Outcome-Based Marketing” is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition"
Jay Conrad Levinson
|"John Leavy's masterful "Outcome-based Marketing" is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. This book ought to be required reading for anyone who wants to use the Internet to make their dreams come true."|
|"By the time you get down to the chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself."|
|About John D. Leavy...|
John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leader in developing and delivering digital marketing strategies. John consults and presents to Fortune 100 and 500 companies. He specializes in helping businesses understand and leverage emerging web and social media technologies. He is the author of Outcome-Based Marketing: New Rules for Marketing on the Web (Entrepreneur Press) and a regular contributor to leading publications and blogs including CustomerThink.com, B2CMarketingInsider.com, and FamousBloggers.net. Learn more about John D. Leavy at johnleavy.com.
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